How can you best deliver a message that will make people aware of your product or service? What indicators will you watch for that will allow you to account for results? Among strong awareness campaigns are:

The concept of buying in means that somebody has a need for your product. This puts you in a powerful place, as it often means these potential buyers are no longer "shopping you out." Somebody who has bought in may be deciding not if but when to buy from you. How will you measure and report responses to Buy-in campaigns? Popular tools for delivering a Buy-in campaign are:

A commitment campaign is centered around closing an initial sale. It is much easier to measure the success of these campaigns because you need only monitor your books for new acquisitions. Commitment campaigns may include:

A Dedication campaign is a program or promotion to resell or upsell the client. Dedicated clients are "lifetime" clients, and customizing the offer or message is just as crucial here as in earlier campaigns, if not more so. Dedication campaigns often consist of:

Curious to know just what an Evangelism campaign is? Evangelists may or may not be existing clients. One thing is for sure, though, this group of advocates often does a better job than your staff can do in promoting your product and building your client base. Evangelism campaigns are dynamic by nature, and may include: