Branding and Identity Services

Branding Action Plan
Identity Design
Comprehensive Branding Style Guide
Stationery Design

Branding Action Plan

It's one thing to know your target audience. It's another thing for them to know you! Shed a direct marketing light on branding. This "client's perspective" of who you are will help you target a solid branding course. Your corporate brand fully impacts what people see, hear, and feel about your company. An action plan establishes your company's voice in terms of imagery, vision, language, tone, and attitudes.

Let's analyze your company's current strengths and weaknesses based on both internal and external research. We will help you refine your mission and vision statements, sales pitches, feature/benefit statements, and visual tone-in general, your best face to your audience.

Identity Design

Creating a strong brand is the best way to success. How else will customers know that you have what they are looking for, and that you share similar values? This process is more than merely creating a logo, it is a full scale collaboration to assess your company's branding objectives and existing brand equity, creating graphics and taglines, and projecting your personality for years to come by providing a basic usage style guide to help present a cohesive company image.

Comprehensive Branding Style Guide

Targa Media proposes a branding style guide to reinforce existing guidelines and to help gauge future branded projects for internal and third party usage. Your branding style guide is a snapshot of your design templates, and will define fonts, colors, logo usage, language, tone, and working specifications. The style guide will be available in print and electronic formats.

Stationery Design

Stationery design includes business cards, letterhead, envelopes, and/or other internal collateral. Design specifications and deliverables are based on overall branding objectives and collateral usage.