Case Study 034: Salt Lake Chamber of Commerce

Targa Media Donates Email Marketing Expertise

Challenge:
Statewide members of the Salt Lake Chamber of Commerce anticipate timely business news and community updates. Among its vast subscribership, recipients have a variety of preferences for receiving notifications including:

• Quick email downloads
• Handheld device compatibility
• Subscribe and Forward tools
• Guidelines for best email practices
• Overall organization of topics

Solution:
Targa Media volunteered marketing and design services to retune and streamline our newsletter presentation through content organization and stronger brand awareness. Furthermore, I valued Targa Media's 10+ year chamber membership, and I knew that their long-time involvement would help drive a targeted email marketing campaign.
Marty Carpenter
Director of Communication and Marketing, Salt Lake Chamber


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