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Resources: Relationship Marketing Snippets



What's happening today with customer retention and loyal business?

We're collecting a critical mass of feedback from the business community to help address customer loyalty factors in today's climate:



Here are a few highlights from Blog comments and discussions on qualified social media sites:

LinkedIn
The above string applies to many industries, especially in today's economy. Consider the general events of the last 12 months: Companies have downsized to the hilt in order to streamline their operations. Customers are still expecting the same level of service from companies now scrambling to cover the operations of previously staffed positions. Even companies who've retained their best, smartest people are realizing that brains can't replace customer relationships once in place. It's always good to trim the fat, but many from sales teams and customer service were the ones on the ground level nurturing customer relationships. I'm very curious to see how business management teams (the ones holding up the fort) will come to the customers' rescue.

The Boxxer
Customer profiles of the good, bad and ugly.

Loyalty360
Awaiting submitted conversation...

Customer Management IQ
The correlation between customer satisfaction and profits.

Intellicore
Who truly owns the relationship? A critical discussion on customer loyalty.



Posted May 13, 2009   Bookmark and Share
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During a formal consultation effort, Targa Media will show you how to analyze relationship marketing tools for creating more efficient campaigns based on calculated knowledge about your clients' buying patterns and loyalty levels. The analysis compartmentalizes most valuable clients into loyalty levels of Awareness, Buy-in, Commitment, Dedication, and Engagement (ABCDE), then considers their likely conversion between levels.


The Boxxer Clientizer
The Boxxer Action Plan
Six-Month Marketing Plan


Profiling Flash


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