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7/31/2010 9:22:59 AM
PRESS RELEASES
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TUESDAY, October 25, 2005
FOR IMMEDIATE RELEASE
GOLDENWEST CREDIT UNION ENGAGES TARGA MEDIA TO LAUNCH SENSITIVE E-MAIL MARKETING CAMPAIGNS
SALT LAKE CITY, October 25, 2005—Goldenwest Credit Union recently partnered with Targa Media to launch strategic e-mail campaigns after recognizing the need to connect with their loyal client base through e-mail.
Roger Dickson, marketing director at Goldenwest said, "Of utmost importance was our need to comply with e-mail standards and to respect privacy rights of our credit union members. When you're an institution entrusted with somebody's money, they're watching and listening very carefully to each action. We looked to Targa Media to help properly brand our e-mail presentation, and our news and member promotions."
E-mail helped Goldenwest to build awareness of seasonal specials for its members, and to engage members in voting on government regulations between credit unions and banks.
"Formulation of best messaging posed interesting challenges," said Jason Steed, President of Targa Media. "We recently e-mailed a bulletin out to members asking them to update online passwords. With the almost daily barrage of fraudulent financial-type e-mails many of us receive, we had certain inherent challenges to address. All aspects of the campaign needed to ring familiar and credible to members."
"Information-driven e-mail is valuable, but at the same time we included multiple calls-to-action to ensure that recipients could find a useful link, whatever their interest level." continued Steed. "In each instance, if an e-mail recipient can't find something pertinent, they'll simply tune out and opt out."
About Targa Media. Targa Media is a 1-to-1, relationship marketing and design firm, showing businesses how to begin targeting a higher-value clientele through refined media channels, creative messaging, and attention-grabbing design. Targa Media then measures marketing results using campaign tracking and reporting tools. For more information, visit www.targamedia.com.
About Goldenwest Credit Union. Goldenwest is a member-owned financial institution whose existence is to meet the financial needs of more than 52,000 members. Goldenwest has offices in Weber, Davis and Salt Lake Counties and has been growing with Northern Utah since 1936. For more information on Goldenwest Credit Union, visit www.gwcu.com
Contact:
Jason Steed
Targa Media, Inc.
801/746-0070
jason.steed@targamedia.com
Roger Dickson
Goldenwest Credit Union
rdickson@gwcu.com
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