Clients, Testimonials & Case Studies

Logitech – Tech/Hardware
Allegiance – Business Services
Alianza – Telecommunications
Tandberg Data – Tech/Hardware
Maxcomm – Professional Services
Brick House Retreat – Health/Beauty
Venafi – Tech/Security

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Logitech

Challenge: Our North American channel sales team looks to Logitech for timely information and updates on technologies and trends. My responsibilities include scheduled outbound marketing to over 3000 channel partners.
Solution: We hired Targa Media to retune and streamline our newsletter presentation through content organization, brand awareness, and timely updates. Having previously worked with Targa Media on similar marketing strategies, I knew they would help drive a successful email marketing campaign.
Mike Collett
Manager of Reseller Sales, Logitech

Challenge: We've published various online product tours in the past, but just as with any technology-driven industry, our product offerings were quickly evolving. We needed a streamlined, easy-to-update product tour that encompassed our expanded product benefits.
Solution: Targa Media developed a 3-minute Flash tour to engage and educate our consumer-based audience. They also converted the demo for DVD media and dozens of Costco kiosks. The firm followed up with Web optimization and tour language translation for a broader audience.
Mike Parker
Communications Specialist, Logitech

Allegiance

Challenge: We had reached the point where our messaging needed a shift of emphasis on end-to-end solutions rather than a strict product listing. Our Web and print collateral needed to convey a clear messaging path to our audience.
Solution: We asked Targa Media to play a lead role in Web design and production, including Web usability and integration with our existing CRM tools. Following our new branding launch, Targa Media offered ongoing Web maintenance, newsletter campaigns, event materials, and direct marketing consulting. Their team always looks at the big picture when tackling projects.
Chris Cottle
VP Corporate Marketing, Allegiance

Alianza

Challenge: We recently made big advancements in our SaaS product line and value proposition, and much of our online and print collateral needed to reflect these updates. We required an easy-to-update solution to ensure that all of our collateral will keep up with future expansion.
Solution: We retained Targa Media to help roll out our new brand, including our Web site and Extranet launch. The underlying Web architecture and site map strategies were our point of reference throughout the process. It's been valuable to collaborate with Targa Media on best marketing tools and initiatives for promoting a stronger message. Targa Media is taking the lead on new product Flash tours and search marketing strategies based on an approved six-month marketing plan.
Maile Keone
VP Marketing, Alianza

Tandberg Data

Challenge: We service a vast geography of customers who know us under varying branding messages. With recently acquired products and services, we were in need of a solution to unify our collateral and marketing voice under one roof.
Solution: We involved Targa Media in the design and localization of all of our case studies, catalogs and data sheets for Europe, Asia, and the Americas. Their response time and marketing savvy have helped us deliver timely value to our audience and to unify a full collection of marketing materials.
Marije Stijnen
Vice President of Marketing, Tandberg Data

Challenge: We've built a strong base of value-added resellers over many years, and in turn, our distribution partners valued our refined products and high level of support. We needed to implement a program better measure partner sales and to show our ongoing commitment to growing those partnerships.
Solution: We asked Targa Media to take on a comprehensive branding package for our national partner program, and to follow up with concepts and designs for quarterly partner promotions. Targa Media helped support key messaging with Web advertising, online demos, and monthly email newsletters.
Meghan Turner
Director Marketing Americas, Tandberg Data

Maxcomm

Challenge: As core strengths evolved, Maxcomm anticipated a need to better define its brand and message to its stake holders. Research required input from a variety of qualified sources and a thorough exploration of imagery and design.
Solution: Targa Media offered pivotal direction in messaging and design by facilitating input and executing a refined brand. A key messaging strategy was to look at the way business leaders looked at Maxcomm, then to refine that view through outbound media. Deliverables included presentation tools, print newsletters, email marketing, print ad campaigns, and case study development.
Calvin Klein
Marketing Consultant to Maxcomm

Challenge: Our unique challenge was to attract a very specific and hard-to-reach audience to our Web site. Our business targets CEOs and C-level business executives, and inherent challenges were message filtering and limited accessibility.
Solution: Targa Media evaluated most common keyword searches among c-level business leaders and launched a series of strategies such as keyword-optimized landing pages, industry-related article writing and publishing, link exchange programs, and continual messaging refinement. Key success indicators of the campaign included a significant increase in return traffic, or more specifically, traffic to landing pages that spoke directly to CEOs and business decision makers.
Carol Coulter
Director of Online Services, Maxcomm Inc.

Brick House Retreat

Challenge: A challenge common to most salons is high turnover of service providers. My challenge was to create an environment of strong employee retention and to promote this image to clients and prospects.
Solution: We retained Targa Media to promote our refined business model through direct marketing and design services. Targa Media based new campaigns on the Boxxer model to help shed light on our best targeted clientele. Marketing and design services included Web design, email marketing, in-store signage and space planning, event planning and promotion, and employee-focused branding programs.
Shane Jones
Owner, Brick House Retreat

Venafi

Challenge: Promoting our brand and marketing agenda had moved beyond basic presentation software, and we were looking to engage our key audience at a much higher level.
Solution: We worked with Targa Media to create a media-rich presentation tool with keystroke prompts to facilitate non-linear corporate events. At the heart of the presentation was a multimedia message crafted in a way to convey technical concepts and product benefits in an easy-to-digest way. The presentation was very well received, both internally and from our partners.
Curtis Packer
Product Marketing Manager, Venafi