For Immediate Release

May 2007
Innovative Marketing Tool Yields Innovative Bank Reward Program

SALT LAKE CITY, May 5, 2007. Security National Capital has renewed a marketing and design contract with Targa Media to support and grow product awareness through Web design, online tools, search engine marketing, refined product messaging, and targeted customer incentives.

Targa MediaÎs Boxxer Model helped to create the "Stepp Custom Kickback Program" for SNCâs active and prospective brokers. Targa Media uses their Boxxer Model as an innnovative approach for companies to target messages to their most valuable clients. The Boxxer Model is a tool created by Targa Media to reduce typical marketing lingo to a practical and individual level so that businesses can connect marketing with known individuals and their traits. In the case of Security National Capital, the Boxxer Model helps them target mortgage brokers in a realistic and meaningful way.

"It's important for us to figure out which offers are creating results, and why that is," Michael Southard, Vice President of Security National Capital said. "This way, we can actually see what our clients find important and useful to them, and quickly weed out what isn't working."

"Considering the value that many mortgage brokers bring to the table, many incentive programs available to brokers are impersonal, outdated, or even a little patronizing. We implemented this new program to allow brokers the ability to have a stake in their own kickbacks, and to choose a reward level based on their anticipated volume of business." states Jason Steed, President and CEO of Targa Media.

Targa Media emphasizes the importance of melding innovative marketing ideas to familiar technologies so that company staff and sales teams are immediately vested in a new program. The Stepp Program captures broker data in a format already in use by SNC.

Contact:
Holly Caughron
Green Rising Marketing
713.828.6619