For Immediate Release

July 2008
Targa Media Email Marketing Tools In Use Nationally

SALT LAKE CITY, July 28, 2008. Targa Media's email marketing tools allow businesses to collect contact information, group similar contacts, and email them on a schedule they determine. In use nationwide, this program is used to customize online marketing campaigns and better target valued clients.

"Companies are recognizing the importance of email in any good marketing campaign. More importantly, email recipients are discerning well-positioned emails to be convenient and highly useful," said Jason Steed, President of Targa Media. "Companies who understand and respect this tool are becoming fully vested in email communication."

Yale University partnered with Targa Media to launch an on-line email marketing campaign to increase event registration and create awareness of a relatively new venue. Their annual private equity conferences nearly tripled in attendance. They also put in use a sophisticated "forward-to-colleague" feature that automatically tracks referred registrations and rewards senders.

Policy Impact in Washington D.C. uses T.Manager to send out daily digests to thousands of opt-in recipients for companies such as Corporation for Public Broadcasting, Force Protection, Inc., IIAA and Leapfrog Learning Systems, among others.

For TAB Bank, a subsidiary of Flying J., T.Manager was custom designed as a lead generating tool that compliments their existing databases. The product flags new bank applicants for email follow-up and assists in updating outdated or incorrect contact information.

Exabyte Corporation uses T.Manager to solve previous legal obstacles associated with "forward-to-colleague" regulations. When Exabyte VARs forward offers to their contacts, T.Manager automatically queues email offers and creates "opt-in" emails for recipients.

Goldenwest Credit Union hired Targa Media to help handle sensitive issues often associated with email marketing from financial institutions. It was vital that their email campaign show credibility and respect to privacy concerns.

"Mass email is not just about newsletters," says Steed, "Email plays a crucial role in customer appreciation programs, event registration, sales automation, and training and education. Email marketing doesn't replace other types of marketing...it connects and expands other marketing media. We hardly ever launch "email only" campaigns."

T.Manager uses a very simple interface for sending emails and maintaining their databases. From start-ups to larger corporations, these email marketing tools are scaled for each client as needed. Currently companies from the eastern to western US use T.Manager to deliver over 75,000 monthly emails.



Contact:
Holly Caughron
Green Rising Marketing
713.828.6619