 |
CHALLENGE: To create awareness of a relatively new venue. To increase event registrations. To strengthen brand equity.
SOLUTION: Built and launched an online marketing campaign. Refined a fragmented brand. Helped construct a "Tell a Friend" campaign that allowed recipients to forward emails with a single click, automatically displaying and recording special offers. Set up a post-promotion campaign to maintain involvement throughout the year.
|
|
FEATURED CLIENT: YALE UNIVERSITY
RESULTS: Reduced promo costs. Tripled conference attendance.
|
