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7/31/2010 9:24:04 AM
DESIGN and CREATIVE SERVICES
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You've likely heard of 1to1 marketing, but are you familiar with 1to1 creative? This is when your messaging and design connect on a personal level with prospects and clients. Applications include:
- Identity and stationery
- Package design
- Printing and fulfillment
- Web messaging and design
- Copywriting
- Multimedia, CD/DVD
- Direct mail
- Sales kits and brochures
- Radio/TV (direct marketing focus)
- Style guides
Designing for clients, not customers:
Since over 85% of your revenue is likely generated by less than 15% of your customer base, Targa Media helps companies communicate more specifically to this exclusive group.
Case in point: You've debated endlessly over what type of customer you're targeting, but ultimately that decision is not in your hands. Consumers will decide for themselves if you're pushing products or nurturing valuable relationships, and it's impossible for consumers to see value if your materials say otherwise. So you end up closing some business because "bargain shoppers" couldn't possibly pass up your too-good-to-be-true offer... and you'll ultimately get what you paid for (or rather you'll pay for what you got): Commodity-driven shoppers who account for over 85% or your customer base, but less than 15% of your revenue. More about clients vs. customers.
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