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Client Targeting Services


The Boxxer Clientizer
The Boxxer Action Plan
Six-Month Marketing Plan

The Boxxer™ Clientizer

The Boxxer is a process of building your ideal client profile based on the data we can collect about your current clients and prospects. This process includes the classification of 3 types of your current customers: The Boxxer
  • Loss-leaders
  • Commodity-driven Customers
  • Relationship-driven Clients
We then isolate the "Clients" group and extract characteristics from your existing clients who meet certain criteria. These characteristics will represent a single individual with whom you can benchmark existing and future direct marketing campaigns.

The Boxxer™ Action Plan

During a formal consultation effort, Targa Media will teach you to integrate this Boxxer Clientizer analysis spreadsheet to help you create more efficient campaigns based on calculated knowledge about your clients' buying patterns and loyalty levels. The analysis compartmentalizes clients into loyalty levels of Awareness, Buy-in, Commitment, Dedication, and Engagement (ABCDE), then considers their likely conversion between levels.

Focusing on highest ROI, we examine existing strategies and marketing materials. Then, based on the Boxxer models, we recommend an action plan that will allow you to boldly and effectively face the client through coordinated sales and marketing collateral.



Six-month Marketing Plan

Looking ahead offers foresight to identify potential problems and opportunities, as well as greater stability. However, this process can be a laborious task for employees who are already maxed-out, or do not have the necessary skills for such an endeavor.

By hiring Targa Media to develop a six-month custom marketing plan, your company will have a fresh perspective and trained professionals to assess your strengths and weaknesses based on four metrics: Brand, Clients, Media, and Budgets.

Based upon consumer awareness, product demand, and industry forecasting, your marketing plan will consist of a combination of advertising and PR strategies, as well as a structured timeline for a campaign rollout, with a range of conservative and aggressive options. The proposed campaign may include some of the following services: